2014 Toyota Corolla/Photo Courtesy of Toyota
This evening, Toyota revealed the all-new 2014 Toyota Corolla.
Leading up to tonight, Toyota has been using social media to show off
different parts of the redesigned Corolla.
In the beginning, Tatsuo Hasegawa, the Corolla’s first chief
engineer, said the mission was “to develop a car that brings happiness
and well-being to people around the world.” Now, according to a Toyota
press release, the Corolla has been around for 47 years with almost 40
million sales in more than 150 countries.
Jessica Caldwell, senior analyst for Edmunds.com, says, "You
can't underestimate Corolla's importance to Toyota's success. Its
legions of buyers continue to grow Toyota awareness and Corolla is a
strong gateway into the brand. Toyota has had a successful formula with
the Corolla, but the vehicle does need some improvement in order to
capture the more discerning compact car buyer in this competitive
environment."
Data from Edmunds show that the Corolla, thus far, is the
best-selling compact car in the United States. Edmunds chalks this up to
dedicated customers. Of all trade-ins for a new Corolla in May, 35
percent were older Corollas.
2014 Toyota Corolla/Photo Courtesy of Toyota
The 2014 Toyota Corolla has four trims: L, LE, S and a new LE
Eco trim. According to Toyota, all Corollas will have LED headlights, a
60/40 split fold-down rear seat, full power accessories, air
conditioning, Bluetooth connectivity, cloth upholstery and eight air
bags. Other features on higher grades or optional packages include a
smart key with push-button start, SofTex seating materials, heated front
seats, a navigation system and Entune apps. Features available on
specific trims and prices will be released closer to when the Corolla
goes on sale in the fall.
2014 Toyota Corolla's Interior/Photo Courtesy of Toyota
Toyota expects the Corolla’s highway fuel economy for the LE
Eco, a new trim that focuses on fuel economy, to surpass 40 mpg. It
comes with a continuously variable transmission (CVT) and a 1.8-liter
four-cylinder engine with Valvematic technology. Toyota notes that this
will be the first vehicle in North America to have this technology,
which will improve fuel economy and increase the engine’s productivity
to 140 horsepower. Low-rolling resistance tires or available aerodynamic
alloy wheels are also available on the LE Eco. For car shoppers who
want to cut down on maintenance cost, low-rolling resistance tires have
been proven not to last as long as standard tires.
Another 1.8-liter four-cylinder engine is standard on the L, LE
and S trims and produces up to 132 horsepower, according to the Toyota
press release. The L model comes with an automatic transmission or a
manual transmission. The manual transmission is available in the S. The
CVT mentioned in the LE Eco grade is available in the LE and S trims.
The CVT can be changed from Normal mode to ECO and SPORT modes
in the LE Eco and S trims. The ECO mode in the LE Eco will control the
air conditioning along with some driving changes to get better fuel
economy. Toyota says that the SPORT mode in the S trim is supposed to
“deliver a more dynamic driving experience with software tuning that
alters shift points, creating transmission behavior during acceleration
that enhances the sporty character of the S-grade.” Paddle shifters on
the steering wheel are standard on the S trim with the CVT. The shifter
in the S can also be used to manually shift in the M mode.
The 2013 Toyota Corolla is ranked near the bottom of our affordable small car rankings going up against vehicles like the Mazda3, Hyundai Elantra and Subaru Impreza. After reviewers test it, we'll see if it makes them happy enough to give it better reviews.